The phrases SEO (search engine optimization) and SEM (search engine marketing) are similar — and sometimes used interchangeably, SEO and SEM are different services. Most small businesses owners know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important […]
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming […]